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Dan Adler, president and founder of DA Digital, has been a leader in the global digital printing and direct marketing industry for over 20 years. He is an entrepreneur who has built profitable service businesses based on the intersection of digital hardware and laser technology, software (many generations and applications), direct marketing response requirements and the increased use of versioning and personalized communication in all media.

He led a young industry in the mid 1980s by  implementing the first PC-based high-speed laser printing production application with variable data. He also designed and created direct mail laser printing campaigns for several real estate giants including Coldwell Banker, Century 21 and ERA. These campaigns became replicable international industry standards. In the late 80s, Dan delivered comprehensive hardware and software testing on next generation digital printing devices for Xerox Corporation.

In 1991, he co-founded Lexinet, a direct mail production company specializing in unique and profitable digital print production utilizing Web ordering and online design. Dan created one of the first true 4-color variable print direct mail applications. He also implemented advanced web applications supporting digital color printing and continues to push the limits of technology to deliver effective, profitable results.

In 2004, Dan launched DA DIGITAL, allowing him the opportunity to help businesses grow — businesses ranging from a handful of employees
to Fortune 100 companies — by utilizing his well-rounded marketing expertise and entrepreneurial spirit.

Dan is a frequent speaker at graphic communication events such as Xplor International, Graph Expo, On Demand, Seybold and DMA. He has served on and been a member of the Kansas City Direct Marketing Association, Xerox Premier Partner Advisory Board and Customer Advisory Council, Xplor International, and International Printers Network. He is also past president of the Imaging Network Group, an association of privately held digital print service providers.

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©DA Digital LLC February, 2010